334: C334 The Alliance Is in Trouble

C334 The Alliance Is in Trouble

Toyota's secret strategic transfer has completed all preparations for this period of time, toyota launched the three cheapest models in Toyota history, the 1.6 liters beggar version Yaris, Wiche, and 1.6 liters beggar version crowns. These three models, the cheapest, had a market price of around 40,000 RMB. The highest was no more than 60,000 RMB.

These three models all had the original design model, and the production line also had the ability to directly produce them. What Toyota did was to try to simplify and castrate the configuration as much as possible. However, Toyota also knew that it could not be too dishonest. After all, low-end cars had to be competitive. Thus, objectively speaking, Toyota's three super low-end car models... They already had the cost-effective ratio of domestic cars. In addition, Toyota's technology and craftsmanship were much better than domestic cars. Therefore, these three cars were still very competitive in the market.

Under Zhang Fushifu's personal supervision, the confidential work of these three cars was done very well. No one had ever known that Toyota was focusing on the strategic transfer. Wait. When Toyota announced the three new models, their production lines in China had already produced close to 200,000 current cars. They were directly put into the market.

Toyota had many production lines in the world, and now they were also starting to produce low-end cars. It also started to sell to China and the 3rd world countries on a large scale. With Toyota's production speed, the annual production of low-end vehicles should be close to six million cars.

Zhang Fushifu's idea was very simple, even if he earned less. At the very least, he could maintain the survival of Toyota. It did not matter if the share price fell. What evaporated was the market value. What he needed to do now was... It's the big plate that holds the whole Toyota. Or eat the croissants to fill his stomach. As long as one's stomach was full, one would have the ability and opportunity to survive.

The low-end Toyota cars detonated the entire market as soon as it appeared in China. It caused the car market in China to start to shake, although after the Huahe Alliance's member company cooperated with Dong Chen, however, most of their production capacity had already been given to Dong Chen. The remaining production capacity of the production line was not high to begin with, so it could not compete with Toyota's desperate approach.

After all, Toyota had covered every price range from 100,000 to more than a million yuan. Now, they turned their heads and focused most of their experience to less than 100 thousand. Even the precise range of around 50,000 yuan. This way, his production capacity in this price range is the highest, the ability to cover the market... And also the fastest.

No matter how developed a country was, no matter how high the purchasing power of each person was, there were still quite a number of poor people. There were 1.3-4 billion people in China, and the number of private cars in the country was about 90 million. It could barely be counted as 100 million. And a large portion of these 100 million private cars were overlap owned. In other words, one person and one family had more than one car. Therefore, the number of people who did not have cars in China exceeded 1.3 billion.

Moreover, among these 100 million private cars, the city had a very high proportion of cars. The proportion of cities owned in the countryside was much lower. Furthermore, most of the private car owners in China invested less than 100,000 yuan in their first car. Toyota's positioning was very accurate. The demand for the entire market... It was also because of Toyota's strategic shift that a huge change occurred.

A Toyota Yaris with two vans was only priced at over forty thousand RMB. This was already on the same level as a super mini station like Chevrolet Le Chi and Otto. The cost-effective ratio was not just a little bit. Toyota was also very smart. They changed the configuration and didn't change the appearance of the car. They didn't change the power configuration, they changed what the consumers were willing to ignore. For example, invisible subtle cutting materials, reducing the richness of parts, reducing additional functions, and these consumers didn't care. What they cared about was if I spend 40,000 to buy an Auto... Then I could spend a few thousand more to drive a Toyota Yaris home. Compared to that, the Toyota model was simply worth it.

In just three days, the consumers started a frenzy of buying. A large number of entry-level low-end users chose Toyota, and a large number of users were still planning to buy cars. The plan was immediately brought forward. In these three days, nearly 200,000 low-end cars that Toyota invested in the domestic market were sold out. There was even a long queue at the entrance of the 4S store. They were not waiting for the cars to be found. Instead, they were waiting to take a number and pay the deposit first. In case there was no more store after this village.

To these consumers, they knew that the Dongchen Automobile was very good. But the lowest model of Dong Chen's car was more than 150,000 yuan. They were far from being able to afford it. Therefore, compared to the current Toyota, the cars produced by the members of the Huahe Alliance were not necessarily better than the cars produced by Toyota. First of all, the Huahe Alliance was only slightly better than Toyota in terms of engine power. However, whether it was the experience in manufacturing cars, the beauty of design, or the value of the brand, the members of the Huahe Alliance could not compare to Toyota.

In cars at this price, the cost of using cars and maintenance were relatively low. The new model of the Huahe Alliance driver, Biardi, was 100 km / 7 fuel. Driving a Toyota car of the same level for 100 km / 7.5, although the difference was about 7%. However, converted to money, it was not much.

At this moment, the members of the Huahe Alliance company became anxious, especially those companies that focused on low-end routes. They were as anxious as ants on a hot pan. The heads of these companies immediately went to the Business Department. On the surface, the Ministry of Commerce was the commander of the Huahe Alliance.

The Ministry of Commerce also had a huge headache about this. They sorted out the requests of these companies. It was probably the same reason. First of all, the members of the company... After handing over a large amount of production capacity to Dong Chen, they had lost the ability to cover the market. Secondly, even if they had Dong Chen's second-tier engine technology. Just this alone was not enough to make up for the gap between them and Toyota, which was a mature and world-class company. They were not Dong Chen. They did not have better engine technology, better car design abilities, better transmission boxes, transmission systems, and so on.

The person in charge of the Ministry of Commerce knew very well that these companies came to the Ministry of Commerce to appeal. On the surface, it seemed like Dong Chen had taken away 70% of their productivity. This caused their competition to drop, but in fact, after thinking about it carefully, actually, it had nothing to do with Dong Chen.

In the meeting room, when the person in charge of Dong Chen was not present yet, the person in charge of the Huahe Alliance, Xu Hui, said to the group of distressed entrepreneurs below, "Everyone, the department can understand everyone's current mood. Everyone has come here. It also proves that everyone trusts the Ministry of Commerce and the Huahe Alliance. I am very glad about this. "

After saying that, Xu Hui said, "However, if you blame the Huahe Alliance or Dong Chen for today's situation, to tell the truth, if your companies did not join the Huahe Alliance, instead, they still have 100% of their own production capacity and use their own technology. Then... Under such a strong impact from Toyota, I think most of your production will be stopped. At that time, you will face greater losses. Now, with 70% of your productivity in Dong Chen's hands, at least 70% of your productivity will be guaranteed to be continuously produced for you. The remaining 30% of your productivity will be under the premise of possessing Dong Chen's technology. If you still can't compete with Toyota, then you can only say the difference between you and Toyota. It's too big! "

The Changan Motors' person-in-charge said with a dark expression, "Secretary Xu, you don't have to argue with us about this. We all know in our hearts that you are right. Without Dong Chen and the Huahe Alliance, our current situation might be even worse. But we are now part of the Huahe Alliance. Since we are part of it... Shouldn't the alliance help us get through this crisis when we are in such a predicament? The Huahe Alliance has already integrated almost all the state-owned and private car manufacturers in the country, and the current situation is... Other than Dong Chen's family, which is killing all over the world and making big money, all the other companies are struggling. With so many of our companies, we can only eat a small plate of low-class cars in the country. Now, this big tiger Toyota is here. It doesn't make sense at all!"

" Yes! " The person in charge of Qirui nodded and said, "I agree with what Director Li said just now. Now, except for Dong Chen, the Huahe Alliance is in high demand. All the other companies are struggling in the fire pit. If they still don't help us at this time... Is this still considered an alliance? Do we deserve to be used by Dong Chen, but he doesn't care about our lives and deaths? "

The person in charge of the seahorse echoed," Actually, Toyota wants to lower his status and fight with us for food at the bottom level. He was also forced by Dong Chen! If it wasn't for Dong Chen suppressing Toyota all over the world, why would Toyota have the mood to compete with us for food? In other words, Dong Chen was able to force Toyota to this extent. We all have contributed. We have cut off 70% of our productivity to Dong Chen. In Dong Chen's global war, we were comrades who risked our lives to accompany him. Do we really have to succeed and die? Does Dong Chen's rise really require us small companies to accompany him to death? "

Xu Hui looked embarrassed. He knew that the anger of these people might not make sense, but it was a good way to get rid of them.

Huahe Alliance. Currently, only Dong Chen's family was doing well in the world. And these brothers and sisters were all eating and drinking. Now, they might not even be able to eat any more. Because the carnivorous animal in Toyota who was used to eating big fish and big meat had no meat to eat, it could only compete with these herbivores for limited food resources.

Xu Hui felt helpless. These people had started coming over to demand an explanation yesterday. Today, it could be said that except for Dong Chen, the rest of the Huahe Alliance had arrived. He had also called Zhang Yunfeng's assistant yesterday, but he heard that Zhang Yunfeng was busy with the production line of Shang Fei that he had just taken over in Zhonghai. When he asked him to take some time to come over, the assistant said that his answer seemed very casual. He wasn't sure what kind of attitude ___ had, and Xu Hui himself wasn't sure if he would come or not. If he came, when would the fastest time be?

When the person in charge of Chang'an saw Xu Hui's words, he couldn't say a word for a long time. Feeling extremely irritated, he slammed the table, stood up, and roared furiously. He said, "If I had known earlier, we would have been cannon fodder. I would never have agreed to join any useless Huahe Alliance even if I were beaten to death! This time, it's good. When others fight, we send out our men and use our guns and bullets. If we are in trouble, others won't even give us food to eat! "

At this moment, the door of the conference room was suddenly pushed open. Zhang Yunfeng walked in with a cold expression. Director Liu followed closely behind with an expressionless face. As soon as Zhang Yunfeng came in, he looked around angrily. He scolded, "If anyone regrets withdrawing from the Huahe Alliance, it's not too late to make a sound now. Not only did I not take back the technology that I gave him, I even returned 70% of the productivity that I borrowed from him!"

Zhang Yunfeng's appearance shocked everyone. Zhang Yunfeng's face was ashen as he berated. The group of people who had been surrounding Xu Hui to vent their anger all became mute.

What a joke. If Dong Chen really returned 70% of the productivity. What did they mean by feeding? What did they mean by maintaining? It was like he had a set of three bedrooms and one living room, and he had rented two rooms and one living room to Dong Chen. The rent he got was enough for him to survive, but if Dong Chen did not rent it, he could only live in the three bedrooms and one living room. There would not be a second person who would rent it. Furthermore, the three bedrooms and one living room were placed there. Just the expensive property cost was enough to give them a headache!

Actually, their real goal wasn't really to find the Business Department to vent their anger. The main reason was that the situation was too difficult now. If Dong Chen did not help them, they would not be able to survive the blizzard.

Seeing Zhang Yunfeng's arrival, Xu Hui finally felt a huge weight in his heart. Logically speaking, Zhang Yunfeng did not have any official position, and he was the secretary. His rank was many times higher than Zhang Yunfeng's, but when he saw Zhang Yunfeng, if it wasn't for the presence of so many people... He wished he could hug Zhang Yunfeng and cry. He was besieged by so many people. This was too depressing.

Xu Hui adjusted his emotions and saw that the scene was silent. Zhang Yunfeng coldly looked at everyone, but everyone avoided his gaze. Xu Hui came out to smooth things over and said, "Aiya, Director Zhang, it's good that you're here. Everyone is waiting for you." As he spoke, he looked at the silent entrepreneurs. He said, "If you have any difficulties or thoughts, just tell Director Zhang. Dong Chen is such a big company, how can he not protect you? But I have to remind you in advance, you must calm down. Don't be impulsive and make a decision that you will regret."1

Previously, the entrepreneurs who had been attacking Xu Hui before had now learned to follow the steps. The person in charge of Chang'an smiled awkwardly and said to Zhang Yunfeng, "Director Zhang, I was just being emotional just now. I was just saying it out of anger. Don't take it to heart. The thing is, we are really anxious. I hope you can understand our feelings. "

Zhang Yunfeng coldly snorted and said, "I know what you are facing right now, and I have never said that I would stand idly by. It's just that you are late by a day, and you are already making such a big fuss. Some of you are even eager to give yourselves a new name, aren't you? Cannon fodder? "

No one dared to make a sound. Zhang Yunfeng's voice suddenly raised by a lot. He shouted loudly, "When did Dong Chen ever use you as cannon fodder?! If it wasn't for the fear of stealing your jobs, Dong Chen would have introduced low-end vehicles and occupied this market. How could Toyota have the chance to do this! If it wasn't for the fact that he felt that your competition was too low, Dong Chen wouldn't have given you the new technology for free! If not for the fact that most of your production is idle and you spend a large amount of money to maintain it, how would Dong Chen take over your business?"

Zhang Yunfeng said," I admit that you have contributed a lot to Dong Chen. I have seen your contributions to Dong Chen's expansion. I will remember it in my heart. That is why I came here today. I am here to help you solve this problem! "

When everyone heard that Zhang Yunfeng was here to solve this problem, they all had awkward and frightened expressions. All of them were happy. One of the company leaders said excitedly, "If Dong Chen is willing to help us, that would be great! I believe that with Dong Chen's strength, he will definitely be able to help us get through this crisis."

Zhang Yunfeng asked, "Tell me your thoughts now. What are your plans? Which aspect do you hope Dong Chen will help you in?"

The person in charge of Chang'an said, "Let me tell you first. I hope that Dong Chen will be able to authorize us to have better technology. This way, we will be able to compete with Toyota in a competitive manner."

Zhang Yunfeng said coldly, "I will now authorize you to give you better technology. How long will it take for you to integrate and digest it? Toyota was like a hot knife cutting through butter in the low-end car market, in less than three months. He can sell at least three million low-end vehicles. In three months, you have consolidated new technologies. You will also need time to promote your technology. It is impossible to attract consumers just by talking about it. You will do a series of promotions, a series of public performance tests, and wait for consumers to fully accept it. I'm afraid it'll take at least another two months. At that time, the existing user resources and potential user resources for low-end cars have all been used up by Toyota. What kind of situation will you face?"

As he spoke, Zhang Yunfeng said, "Let me tell you what kind of situation you will face. Your new low-end vehicle model has appeared, but there are no consumers. The consumers who are not fully mature have all been consumed by Toyota in advance. You still expect the consumers who are not fully mature to enter your arms! This is just like how Toyota led the whole line to lower the price. It is to use up all the consumers in the market now and in the future!"

The person in charge of the Haima said, "Dong Chen's design ability is so strong. The exterior design of every car. It is highly regarded by consumers as an iconic model among iconic models. If Dong Chen can design some new models for us... I think our competition will increase greatly. "

Zhang Yunfeng frowned and asked, "Then how many new models will Dong Chen design for you to meet your needs? In terms of seahorses alone, they only need three new models, right? Qirui wants three, Jiuli wants three brands, Biardi also needs three, Chang'an wants three, Gutai wants three, First Automaton wants three, Second Automaton wants three..."

The person in charge of Heima suddenly looked embarrassed. He knew that it would take a long time and effort for a company to build a successful model. It was impossible for Dong Chen to come up with so many new designs in such a short period of time.

In fact, Zhang Yunfeng had countless excellent car designs, but it would be too shocking for him to produce so many models at once. Moreover, he wanted to defeat Toyota with just the model? Isn't it too simple?

Everyone looked at each other in dismay. Some people hoped that Dong Chen could give some financial subsidies, but these people could not say something like asking for money.

Zhang Yunfeng saw that everyone had no good solution at the moment, so he said, "I have a solution that can solve the current situation. I don't know if you guys are interested."

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